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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Special rules applicable when licensing luxury brands to a bargain retail outlets. Marketing aspects - “clean” termination of the agreement - sale price and appropriate royalties. Product DescriptionLuxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. In a compact, one day agenda, our speakers will look at the developing challenges which will impact the business of luxury brand development and retail, providing clear analysis and positive solutions for business leaders and the legal teams . The real communicating has yet to begin. Jean-Noel Kapferer, Vincent Bastien. New terms like mass-luxury, new. The idea of a standalone company is too powerful. The total luxury market is estimated to reach just over $250 billion by 2013. After graduating from HEC and Sciences Po Paris, I started my career in marketing at Procter & Gamble in France. There's no way Lincoln would deliver nothing more than a make-believe marketing stunt like some of its luxury marque competitors.